Balcony, Plunge & Wireless Bras
Our high quality luxury bras are the essential accessory for any woman. Designed for the sole purpose of transforming both body and confidence, our charmingly embellished bras exude sophistication, beauty and desirability. Each bra has been crafted with the wearer and an occasion in mind, meaning that we have a bra for every woman and for every setting imaginable.
£140.00

Demetrius Ouvert Bra
£140.00
An alluring and erotic design by Loveday London. Demetrius is an open 'ouvert' bra, made with soft Italian black leather that is structured to frame and support the bust. The straps and body of Demetrius are made with an exquisite scalloped lace.
Demetrius Ouvert Bra is a work of art, and a luxury item which will make the woman wearing it feel incredible.
Made in the UK
An alluring and erotic design by Loveday London. Demetrius is an open 'ouvert' bra, made... Read more >£105.30

Desire Padded Plunge Bra
£105.30
This padded plunge bra with deep low cut is perfect for enhancing feminine curves. Cups are made from deep navy blue silk satin with French Chantilly lace on the edge of the cup. The barely there lace with dark navy cording gives a tattoo effect.
24 Carat gold plated rings and sliders
Details: 76% silk, 18% polyamide, 4% elastane, 2% Viscose
Made in Portugal
This padded plunge bra with deep low cut is perfect for enhancing feminine curves. Cups... Read more >

Enigma Racerback Triangle Bra With Special Lace Back
£230.00
Made in Romania. Machine wash. Adjustable shoulder straps. Hook and bar front closure. Sheer lace knit fabric.
Made in Romania. Machine wash. Adjustable shoulder straps. Hook and bar front closure. Sheer lace... Read more >£91.80

Esme Padded Balcony Bra
£91.80
This stunning baby blue bra has a silky feel to it, and is adorned with a little lace to make it look that little bit more feminine. The cups of the bra are very well structured to provide maximum support, and the straps are on the wider side for your comfort.
Details: 50% silk, 48% Polyamide, 2% Elastane
Adjustable straps
Made in Portugal
This stunning baby blue bra has a silky feel to it, and is adorned with... Read more >£150.00

Huntera Quarter Cup Bra
£150.00
Like a butterfly this quarter cup bra has a whimsical shape. Very flattering for the female body. Your bossom is framed beautifully in the Loveday London Huntera Quarter Cup Bra. Strategically placed straps combined with soft Lamskin leather and delicate lace results in an intricate work of art. A showstopper that definitely knows how to draw attention. Seductive peepholes make it even more appealing. It's quite the quarter cup bra to set the mood.
Like a butterfly this quarter cup bra has a whimsical shape. Very flattering for the... Read more >

Jamais Le Premier Soir Underwire Halfcup Lace Bra
£255.00
- 57% viscose , 24% polyamide , 19% cotton
- Made in Romania
- Machine wash
- Lace knit fabric
- Adjustable shoulder straps
- Back hook and eye closures
£95.00

Kitty cupless bra
£95.00
Classic underwired cupless bra covered with gorgeous layers of tulle ruffles finished with satin binding and bow. Classic underwired cupless bra covered with gorgeous layers of tulle ruffles finished with satin binding... Read more >
£78.30

Kitty Padded Balcony Bra
£78.30
This bra comes in black, with a bold leopard print pattern on the cups. This, along with the matching bottoms, is a great option if you want to wear something that is more daring while still being comfortable. The bra is well structured, with wider straps and plenty of support.
Details: 81% Polyamide, 19% Elastane
Adjustable straps
Made in Portugal
This bra comes in black, with a bold leopard print pattern on the cups. This,... Read more >
Lemon Cello Padded Plunge Bra
£78.30
This slightly low-cut bra is available in a bright and summery yellow colour, which is perfect if you want to try something that is different from the standard neutral colours. The material is smooth yet sturdy, providing plenty of support, with Italian lace overlay on the top teamed with silk satin for a classy yet attractive look. Matching bottoms are also available.
Details: 57% Silk, 35% Polyamide, 8% Elastane
Adjustable straps
Made in Portugal
This slightly low-cut bra is available in a bright and summery yellow colour, which is... Read more >
On Sale
£77.00
Regular price
£96.00

Love Lace Cup Balcony Bra
£96.00 £77.00
This bra comes in a romantic scarlet red colour, with a silky candy pink border at the top, as well as pink straps. Luxury Italian lace lines the cups to give a sophisticated look. The cups are lightweight, and the adjustable straps make it suitable for a number of body types.
Details: 95% Silk, 5% Lycra
Wide Adjustable straps
Made in Portugal
This bra comes in a romantic scarlet red colour, with a silky candy pink border... Read more >£155.00

Lysander Demi Cup Bra
£155.00
The Lysander Demi Cup Bra creates an image of bold beauty featuring Loveday London’s famous combination of Italian lambskin leather with a decadent monochrome corded French leavers lace. Alongside the signature shape bra, which is renowned for incredible uplift, bursts glamour and elegancy with eyelash lace detailing and fresh white leather. As with all Loveday London bras, adjustable strapping ensures a perfect fit.
Made in the UK
The Lysander Demi Cup Bra creates an image of bold beauty featuring Loveday London’s famous... Read more >£130.00

Lysander Soft Cup Bra
£130.00
The design features fresh white Italian lambskin leather cups and underband which are elegantly highlighted by monochrome French leavers lace. The multifunctional Lysander soft cup bra has an elongated underband so is ideal worn as outerwear for a special occasion. This longline bra has been crafted to display a crop top silhouette
Made in UK.
The design features fresh white Italian lambskin leather cups and underband which are elegantly highlighted... Read more >